If used correctly and with proper consideration to recipients, email marketing is a very powerful medium for engaging your intended audience. As well as the obvious purposes of introducing special offers and encouraging direct sales, ia carefully planned, non obtrusive campaign will do wonders for your brand awareness.

There are numerous suppliers

There are numerous companies offering email marketing services and, for most businesses, it is probably best to use one of theses services rather than go it alone. These companies will typically offer everything you need including simple templates at the front end through to detailed analytics, multiple mailing lists, duplication spotting, instant opt-out and preferences options

Completely bespoke DIY email marketing is possible but not usually to be recommended as the main suppliers have everything covered at a much lower price point. Nevertheless there are packages you can use on your own PC / Mac to run your own campaigns without monthly subscriptions.

Clearly, email campaigns can be run directly by you with no 3rd party assistance. If you have little experience however, or perhaps want to outsource some of the work, Kikk can assist with the following: